Blog

How A Pro-Active Approach To Brand Safety Avoids Advertising Against Undesirable Content

21
Mar,2017

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Google has come under intense pressure in recent days over concerns around their brand safety settings via the Google Display Network and video platform YouTube. A recent investigation by The Times found that many major brands including Mercedes-Benz, Waitrose and…

Is Augmented Reality Gaming Go Set To Revolutionise Mobile Advertising?

18
Jul,2016

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Is your Facebook newsfeed flooded with people talking about Pokémon Go?  The latest viral location based freemium game developed by Ninantic launched in the US a few weeks ago. The game gained instant popularity with over 15 million downloads in…

Amazon Takes On YouTube With User Generated Video Platform

17
May,2016

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Recently amazon announced plans to release a user generated video platform called Amazon Video Direct. Amazon have offered a video service for some time with Amazon prime, however the online e-commerce retailer looks set to diversify its online video offering…

Apple Axes iAd’s

27
Jan,2016

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Last Friday apple announced via its developer’s blog that it will be discontinuing its IAd app network starting from the end of June. Just over 5 years after launching the ad platform, Steve Jobs’ efforts to revolutionise the ad industry…

Facebook Looks To Further Expand Its Online Shopping Platform With New Features

21
Oct,2015

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This week Facebook announced plans to increase its online shopping suite with new features designed to attract more retailers. As Facebook looks to encourage marketers to see it as more than a branding platform. Earlier this year Facebook introduced testing…